It had its viral moment, but Barbiecore’s hot pink haze is starting to fade. In its place? A makeup movement that’s cozy, wearable, and totally irresistible: Latte Makeup. In 2025, this bronzed, coffee-inspired beauty trend is dominating feeds, red carpets, and everyday routines—and it’s one of the few looks that truly works on everyone.
What Is Latte Makeup, Exactly?
Imagine every shade you’d find in a barista’s lineup: espresso, oat milk, caramel swirl, cinnamon foam. Now imagine those warm, flattering tones across your eyes, cheeks, and lips. That’s the essence of Latte Makeup.
It’s not flashy or high-maintenance. It’s all about sunlit skin, softly smoked brown shadows, and nude glosses that melt into your complexion. The look leans monochromatic—each product echoing a variation of your natural warmth to create a cohesive, glowy finish. It reads like a soft-focus filter for your face.
Why Latte Makeup Works So Well
Unlike icy or ultra-bright trends, Latte Makeup flatters every skin tone and face shape. Whether you’re fair with cool undertones or deep with golden hues, there’s a “latte shade” that works for you.
It’s also incredibly customizable. You can keep it light and fresh for daytime errands or layer it up for a sultry, warm-toned evening look. The trend doesn’t demand perfection—it invites personalization. You can dial it up or down depending on your mood, outfit, or skin’s behavior that day.
And bonus? It plays beautifully with other trends, from clean girl aesthetic to quiet luxury fashion.
How to Achieve the Look
Latte Makeup doesn’t require a professional’s touch—just a few strategic swaps:
-
Start with a glow base. Use a radiant primer or a serum-foundation hybrid. You want skin to look dewy and warm, not matte or masked.
-
Add warmth. Apply cream bronzer or warm peach-toned blush to the cheekbones, forehead, and bridge of your nose.
-
Go monochrome. Use your bronzer on your eyelids. Add shimmer or gold tones in the center for depth.
-
Define the lips. Think cinnamon, mocha, or taupe glosses paired with a soft brown liner.
Products like Fenty’s Cheeks Out bronzer, Rare Beauty’s Stay Vulnerable shadow in Nearly Neutral, and Tower 28’s lip jellies are go-tos for this look.
Where the Trend Started
TikTok beauty creators were among the first to embrace Latte Makeup, but celebrities quickly followed. Hailey Bieber, who already helped popularize “glazed donut skin,” leaned into latte tones with bronzed glam and glossy nude lips. Zendaya, Sofia Richie, and even makeup moguls like Huda Kattan showcased the trend with minimalist twists and glowing complexions.
Unlike more seasonal trends, Latte Makeup is year-round and universal. That’s what gives it staying power.
Why the Internet Loves It
Latte Makeup is more than a passing moment—it’s a reaction to maximalist fatigue. After years of bold colors, graphic liner, and contour overload, people are craving something soft, flattering, and approachable.
Plus, it’s easy to execute. Even beauty beginners can nail it with three products. You don’t need an entire drawer of tools—just a few creamy staples and a good blend.
Final Thought
Latte Makeup isn’t just another TikTok trend—it’s a new beauty essential. It brings warmth, ease, and soft glamour to your routine without demanding high effort or skill. And as more people trade shock value for sophistication, this cozy, coffee-toned aesthetic is here to stay. In 2025, we’re all sipping—and wearing—latte.